The Blossom Jar
The Blossom Jar Tea Company sells the highest quality tea, in 3 different varieties. Black, Green & White tea offer different flavors & aromas in each bag. All aspects of the packaging is made from recycled materials, and is of course, 100% biodegradable. I was inspired to make this product after visiting San Francisco a few years ago. I was sipping my tea, and it blossomed before my eyes, something I had never seen before.
Challenge
Create the identity of packaging for the organic tea company. Conceptualize and design the label, the logo, the packaging and the tea bags. Consumers will recognize Blossom Jar as an earth friendly, organic, natural and delicious tea company.
Solution
The name Blossom Jar was chosen because the tea itself is of the blossoming variety. When the tea is put into hot water, it blossoms into a beautiful flower. The tea would be sold in pails so that it would be easy to carry, and they could also be used in gardening.
Sex Trafficking is Closer Than You Think
The Anti-Trafficking Alliance is a not-for-profit company against Sex Trafficking as well as other forms of human trafficking. It promotes stricter laws against it, and raises money for counseling for victims among other things.
Challenge
Create an ad campaign to bring awareness of sex trafficking to the parents of young women. Create a mailer that won’t instantly be thrown away as junk mail, and come up with an effective poster for public places.
Solution
The photographs are in the style of a high school portrait so that the audience can identify and relate to the girls as if they might know them. The mailer is disguised as a graduation announcement, but upon opening the envelope, the viewer sees the image of the graduate and the message written over her face as a harsh reminder of the atrocity of sex trafficking, also known as modern day slavery.
Va Va Vespa!
Vespa was founded in April 1946 in Florence, Italy and has been an Italian icon ever since. Consumers recognize Vespa as a fun loving, exciting company with their colorful scooters and their promotion of the outdoors lifestyle.
Challenge
Design an ad campaign that consists of three single page color ads, and one double truck ad. These ads would be printed in magazines, posted at bus stops and subway stations, and put on billboards. The idea is to promote Vespa as a fun loving company, and reinforce these ideas to the potential consumers.
Solution
The images do not show the riders faces, so that the viewer can imagine themselves on the scooters. The ambiguity of the riders adds a hint of mystery to the image, creating an unexpected scene that is intended to keep the viewers attention. The tag lines are slightly suggestive and humorous, adding a little bit more to engage the audience.
Volcom Stone
Jaunt
The art & travels of Julia Katrick 